Dubstech Protothon 2025
PortfolioWebsite
Protothon 2025
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Photographer Devaki Dhuldhoya has used the same website design that she hastily put together for several years. She has agreed to let Dubstech Protothon 2025 participants design a new website for her to display her portfolio.
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Review Devaki’s preferences and website examples she flagged to determine the best design style for her website
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Caitlin
Avro
Grace
Mona
Sumaya
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May 10 - May 11, 2025
The Original Website
Devaki first built her website several years ago. Now that she’s a more experienced photographer—with her work being featured in publications such as Elle Decor and Good Homes—she feels her website lacks the professionalism when sharing it with potential clients.
Her primary pain points include:
The aforementioned lack of a professional feel
No clear contact funnel
No means to sell prints
The main elements she wanted her website to have were:
A photography showcase
Print store
Contact page that only shows her email (she doesn’t want people using the website itself to contact her)
About Me page
Blog/BTS page
Links to social media
Competitor Analysis
When asked to give examples of what she wanted her website to look like, Devaki provided several examples of websites/portfolios.
Due to the narrow timeframe of the Protothon, we couldn’t perform a full-fledged competitor analysis. Based on these examples, we were able to glean some potential elements to add to our project:
A minimalist color palette
Vertical navigation bar
Strong focus on visuals with minimal text
Always visible contact button
Design
Based on the overall feel of her photos, we decided to use a warm colors.
To abide by her preference for minimalism, we went with a three-color palette.
For both readability and professionalism, the team decided that a sans-serif font should be used for body text. Meanwhile, a Serif font could be used for headings to add visual distinction. The fonts we ultimately chose were Didact Gothic for body text and Scope One for headings